seber

Une multitude de posts ont fleuri ces derniers jours au sujet des prestations de François Bayroux et Nicolas Sarkozy pendant la conférence Web 3 organisée par Loïc Le Meur, aussi ne vais-je pas en rajouter. Je reprends donc mon carnet de notes pour en extraire ce qui m'a semblé le plus intéressant pendant cette conférence, un peu trop pauvre en vision prospective à mon goût ("what's the next big thing" s'interrogeaient Les Echos dès le premier jour).

Niklas Zenströmm (Founder Skype and Kazaa): "open APIs from day one", "forget about your home market as a reference".

Lorraine Twohill (Marketing Director EMEA Google): not only "search", but "search / find / obtain"

Hans Rosling (Professor of International Health, Karolinska Institutet, Co-founder of Gapminder, Stockholm): une présentation percutante (et perturbante) sur la démographie du monde et son évolution, sur notre façon de concevoir le monde qui nous entoure, sur nos idées fausses et le besoin d'avoir accès aux bases de données librement pour rétablir les faits (c'est l'objet du projet gapminder : aller vers la création d'un "wikidata" mondial). "globalization is here, let's make it good", "link people to data"

Phil Holden (Director Microsoft Windows Live): "disseminate search everywhere". "search for people and connect". "connecting communities. Communities are not separate islands. This can be done through standards." "Communities are all about the people" (à contraster avec la vision de Dominique Vidal, Marketing Director Yahoo Europe: "the key to communities is content".) Selon Phil Holden, nous avons encore du temps avant que le web 2.0 soit vraiment mass market. "we are not normal people".

Danny Rimer (Index Ventures): "communities are passion-centric". "Amazon and eBay have become a fulfillment engine, they are no longer discovery engines".

David Hornik (August Capital): "search is getting worse everyday, it is less and less relevant. There are lots of opportunities there".

Alexis Helcmanocki (Ipsos): 2200 interviews conducted over 5 european countries. 44% of adults use internet, 60% of internet users know about blogs (in France 90%!). 17% of internet users read blogs (27% of French internet users read blogs). Authority of media: in UK only 20% of internet users trust the press. In France: 60%. Most trusted media = 1/ recognized websites, 2/ newspapers, 3/ blogs. Blogs are more trusted than TV ads and company emails.

Reid Hoffman (LinkedIn): "web 2.0 is a social and entertainment revolution... when is the business world going to be affected by the web 2.0 revolution?". "Real names are going to be used for professional usage. Social usage will rely on pseudonyms, first names." "Web profiles are the next résumés". "Word documents are not always accurate, they lack metadata... A networked resume will be validated by the people I've worked with. This will be a way of demonstrating expertise".

Lee Bryant (Headshift): "distribute reputation and expertise in the company by using web 2.0 tools" (Je n'ai pas pris beaucoup de notes pendant ce panel mais je ne manquerai pas d'aller surfer sur le site web de Headshift et de lire davantage de posts écrits par Lee Bryant. Lee était un des plus brillants (!) panélistes de la conf, et surtout un des moins consensuels).

Cédric Maloux (AllPeers): "solve a global problem to go global" (c'était une redite de leur excellent post "Top 10 Ways to Take an European Company Global". A lire absolument!)

Scott Rafer (MyBlogLog): "communities are replacing audiences". "we made it incredibly easy to be part of the community without any work" (100% d'accord :-) ). "MyBlogLog is going to be featured on newspapers (not only blogs anymore)".

Enrique Dans: "the professor is a supernode in the network" (pendant le panel "éducation 2.0").

Shimon Pérès: "there are no more private companies. The minute you become global you become public" (sous-entendu "les entreprises globales ont une responsabilité mondiale"). "democracy is not only the right for every person to be equal, but also the equal right for every person to be different". "In a democracy you can make mistakes, but you have the obligation to correct them" (ça fait bizarre de mettre Shimon Pérès au milieu de ces notes, là comme ça. Ca ne rend pas justice à la qualité et à la portée de son discours...)

François Bayroux: "L'humanité est en train de découvrir une autre logique de développement par le partage, la liberté et la connaissance" (en référence au logiciel libre et aux wikis)

Valérie Lecasble (I>télé): "the job of television is to make sure that every major candidate in an election can speak with equal opportunity"

Danah Boyd (Phd student in SIMS at Berkeley & social media researcher at Yahoo): alteration of the notion of friends on Myspace. They represent my potential audience, the people that I want pay attention to me. "Taking someone off your Top 8 is your passive/aggressive way of telling someone pisses you off". 4 properties of social media: 1/ persistence, 2/ searchability, 3/ replicability, 4/ invisible audiences. Myspace is slowly becoming spammed like email, the young generation is going to start looking for something else. Possibly on mobile phones... But today there are too many interoperability issues between carriers.

Mena Trott (Co-founder Six Apart): "we've learned from personal bloggers that prompts (aka questions of the day) are good. 11% of posts on Vox are prompted by the question of the day". "privacy is paramount: 75% of asked bloggers want to have it, but only 20% of posts end up being private."

Glenn Fisher (Marketing Director Linden Lab Second Life): top 3 economic activities in Second Life: 1/ reselling land, 2/ clubs and casinos, 3/ fashion business (user-generated fashion mostly)

Ewan Spence (combatcards.co.uk) (or Jonas Luster?): there are 3 ways to communicate in virtual worlds: 1/ talk to somebody, 2/ yell (broadcast a message around me) and 3/ guild communication: shout out to my group only. We don't have that third way of communicating in the real world. (du moins pas encore ;-) )

Bruno Bonell (CEO Atari): "the future of gaming is in the new interfaces". Nabaztag. Nintendo DS. "Urban tools and toys are the future of gaming". "Brain Age is great to play on the DS, whereas it would be extremely boring on a PC". Gaming is becoming like the music industry. Pro-ams are coming. User-generated games. Je reviendrai sur l'évolution des interfaces dans un prochain post, c'est ma marotte du moment ;-)

Jyri Engeström (Jaiku.com): in panel mobile 2.0. "transform the address book into a live address book." Autres notes prises pendant ce panel : "Subscribe to people's activities". "bookmarking real things with my mobile, in order to recommand them to my friends". "1 billion people are coming to mobile phones, and they don't own a PC. Importance of lightweight mobile web browsers based on XHTML".

David Weinberger: "with tags and metadata, the owners of the information no longer own the classification of the information". "we are witnessing the birth of an infrastructure of meaning. This has never happened in History before!"

Et la plus belle citation revient sans conteste à Hugh McLeod (Gaping Void): "Web 2.0 is about love - it's about putting the love back in people." :-)